The Click Trap unveils the unsettling realities of the digital advertising empire, a half-trillion-dollar industry dominated by big tech giants whose practices shape lives and societies worldwide. Driven by algorithms that track every click, this industry prioritizes profits, amplifying hate, misinformation, and low-quality content that generate maximum engagement. Cyber scammers exploit this ecosystem, while major platforms claim to regulate harmful content yet continue to benefit from its proliferation. Featuring insights from experts, politicians, and those impacted, the film probes whether a safer, more ethical model for digital advertising is possible—or if global democracy is at risk in this unchecked landscape.

Following the screening there will be a panel discussion (in English) featuring Lisa Steinfeld (NOYB – European Center for Digital Rights) und Kleanthi Sardeli (NOYB).